Brand Valuation

Myths and Truths about Business Valuation

Many business owners and investors fail to understand the valuation process and its results. Here are some common business valuation myths and the underlying truths. Myth: You appraised the \”fair market value\” of my business. When I sell my business interest, this is the price I will receive. Truth: Fair market value (FMV) is different from a transactional (or strategic) value.

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