Brand Valuation at India’s largest FMCG Co.
FMCG & Consumer Goods Brand & Intangible Valuation
Brand Valuation at India’s largest FMCG Co.
Executed a high-stakes valuation of select FMCG brands for a major Indian conglomerate, utilizing granular modeling and MEEM methodology to deliver audit-defensible results for global financial reporting.

Problem

Indiau2019s largest diversified conglomerate required valuation of select FMCG brands for financial reporting purposes. The assignment involved significant data complexity, multiple product categories, and the need to align with global valuation standards while ensuring audit defensibility.n

Approach

  • We undertook a detailed analysis of brand-specific cash flows, market positioning, and growth drivers. Applying globally accepted methodologies such as the multi-period excess earnings method, and a wide range of comparable transactions, we built granular models supported by extensive data validation and benchmarking.n

Outcome

  • Our valuation outputs were successfully used for financial reporting and withstood audit scrutiny. The engagement led to continued collaboration across multiple assignments, reflecting the clientu2019s confidence in our analytical rigor.n

Key Highlights

Benchmarking & Transaction AnalysisAudit-Defensible Outputs